Tea Shop owners need aggressive marketing in a down economy

[Todor Krecu]

The current economic conditions require tea shop owners to be more aggressive in their marketing efforts. They need to both retain current customers and acquire new ones. Holding regular events is one way to do this and get traffic to the store without depending on coupons or discounts.

8 marketing campaigns used by tea shop owners:
1) Tea tastings on a regular basis bring in new customers and current ones
2) Tea parings with chocolate or food
3) Cooking demos by local chefs
4) Book club meetings on a regular basis
5) Travel night with a local travel agency feature teas from Japan and information on tours to that destination
6) Meetings may be help at tea shops by local groups that get together on a regular basis
7) Press releases to local TV, radio, newspaper, etc. are more cost effective than advertising
8) Web sites such as Yelp and Facebook offer tea shop owners the ability to post events at no cost


Todor Krecu
http://www.hotfortea.com/